Search Engine Marketing; Three Tips

Ranking high is search engine results is one of the most rewarding web marketing strategies available. But how is it actually done?

1. Unique Title Tags - The title tag of a web page should describe what is on the page. Why? Because search engines use that copy to determine what the web page is about, and it’s what search engines display as blue hyperlinked text in their search results. People tend to click on the search results that are aligned with that they searched for. Make it easy for search engines to understand what your site is about by using appropriate title tags.

2. Use Search Terms in Body of Page - It’s amazing how many people would like to rank competively for a given search term, but haven’t actually used that search term on their web site. Search engines are amazing but they’re not mind readers. Throw them a bone by actually using the terms you’d like to rank competitively for within your site’s copy.

3. Link Popularity - Assuming you’ve covered steps #1 and #2, search engines should now understand what your web pages are trying to communicate. However, that doesn’t mean they’ll consider your site to be the most important site on the internet for those terms. When it comes to determining importance, nothing is more important than having links to your site from other web sites. The more links you have compared to other sites trying to rank high for the same terms, the higher your site will rank in search results.

That’s it. Cover those three steps, and you’ll capture a ton of free and relevant traffic through search engines.